Amazon account management services are outsourced systems for growing and protecting your Amazon business across PPC, listings, catalog operations, and compliance. The right partner improves profitability, not just revenue, by connecting advertising, conversion, and account health into one operating model for Seller Central or Vendor Central.
Amazon account management services are outsourced systems for growing and protecting your Amazon business across PPC, listings, catalog operations, and compliance. The right partner improves profitability, not just revenue, by connecting advertising, conversion, and account health into one operating model for Seller Central or Vendor Central.
At Kocak Consultancy, we apply this model across 30+ brands, 500+ parent SKUs, and $20M+ in managed Amazon ad spend, with 7+ ROAS at scale for qualified accounts.
In this guide, you'll learn:
What Amazon account management services include (and what they do not)
How Seller Central and Vendor Central management differ
Typical pricing models and onboarding timelines
Which KPIs matter for profitable growth
How to choose the right Amazon account management agency
What Amazon Account Management Services Actually Include
Most brands think account management means "someone runs ads and fixes tickets." That is too narrow. Professional Amazon account management is a cross-functional operating layer that controls growth, margin, and platform risk.
1) Advertising and Demand Management
This includes Sponsored Products, Sponsored Brands, Sponsored Display, budget pacing, query mining, bid controls, and portfolio-level measurement (ACoS plus TACoS).
The goal is not "lower ACoS at any cost." The goal is profitable demand that improves total account economics over time.
2) Listing and Conversion Management
Traffic without conversion burns budget. Account management must include title/bullet/A+ optimization, image sequencing, PDP testing, and variation strategy.
On mature catalogs, conversion improvements can shift both paid and organic performance in parallel, which is why listing optimization cannot be siloed from PPC.
3) Catalog and Operational Control
Catalog hygiene directly impacts discoverability and conversion. This layer covers variation integrity, suppressed listing recovery, inventory and buy-box monitoring, parent/child logic, and feed accuracy.
Operational gaps usually show up as "mysterious performance drops" that are not caused by media buying.
4) Compliance and Account Health
A serious partner tracks policy exposure and account health continuously, not only after a warning appears. This includes documentation readiness, claim moderation, restricted-product handling, and escalation workflows.
For reference, Amazon's own seller resources and policy centers define the baseline rules that agencies must operationalize in daily work:
Seller Central vs Vendor Central Management
Many agencies claim "full-service" support but only understand one model deeply. Your management structure should match your commercial model.
Seller Central Management
Seller Central work prioritizes:
Unit economics at ASIN level
Inventory health and stockout prevention
Buy Box ownership and offer competitiveness
Retail-readiness of listings and reviews
For third-party sellers, execution speed and issue resolution quality usually matter more than slide-deck reporting.
Vendor Central Management
Vendor Central management adds retail-side complexity:
Terms, chargebacks, and profitability controls
Co-op and retail contribution dynamics
Content syndication and catalog consistency
Joint ownership boundaries between vendor and Amazon retail
Vendor growth can look strong at topline while margin erodes beneath the surface. Reporting must account for that early.
Hybrid (Seller + Vendor) Accounts
Hybrid operations need explicit ownership rules to avoid channel conflict, duplicated spend, and pricing instability. If governance is unclear, account performance degrades even with competent PPC management.
Onboarding Timeline: What to Expect in the First 90 Days
Strong account management follows a phased rollout. If an agency promises "full transformation in two weeks," that is usually noise.
Days 1-14: Audit and Risk Mapping
Full business and account audit (commercial, media, listing, operations)
Access and data validation
Critical-risk triage (policy, suppression, stock exposure)
KPI baseline and target definition
Primary output: a prioritized execution roadmap with owners and deadlines.
Days 15-45: Structural Fixes and Foundation
Campaign architecture rebuild where required
Query and negative-keyword governance
Listing and content correction for high-impact SKUs
Dashboard and reporting cadence live
Primary output: efficiency gains plus cleaner performance signals.
Days 46-90: Scale and Iteration
Budget reallocation toward proven winners
Portfolio-level profitability controls
Expansion playbooks (new products, new markets, new campaign types)
Governance routines for weekly and monthly decision cycles
Primary output: stable, repeatable growth with fewer emergency interventions.
Pricing Models for Amazon Account Management Services
No single pricing model is best for every brand. What matters is incentive alignment.
Flat Retainer
Best for brands that want predictable operating costs and defined scope. Works well when catalog complexity is moderate to high and execution breadth goes beyond ad management.
Percentage of Ad Spend
Common in market, but potentially misaligned if not governed. Spend can increase while efficiency falls. If this model is used, pair it with hard profitability guardrails.
Hybrid (Base + Performance Layer)
Usually strongest for mature accounts. A base retainer funds execution capacity; a performance layer ties upside to agreed business outcomes (not vanity metrics).
What to Clarify Before Signing
Scope boundaries (PPC-only vs full account management)
Reporting frequency and ownership
SLA expectations for high-risk issues
Exit and handover terms (access, assets, historical data)
KPIs That Actually Matter
Topline sales alone is a weak management metric. The right KPI stack balances growth and profitability.
Core Performance KPIs
ROAS and ACoS by campaign tier
TACoS by account and category
Conversion rate by SKU tier
Share of spend on profitable queries
Commercial and Operational KPIs
Contribution margin trend (not only revenue trend)
In-stock rate and stockout days
Buy Box win rate where relevant
Suppressed listing incidence and recovery time
Governance KPIs
Time-to-resolution for critical account issues
Weekly action completion rate
Forecast accuracy for spend and revenue plans
If these are not visible in reporting, decision quality usually drops before revenue does.
How Kocak Consultancy Manages Amazon Accounts
We do not separate strategy, creative, and execution. We build one operating system for growth.
Our Operating Model
Strategy-first diagnosis before budget expansion
Portfolio-level management across media, listings, and operations
Weekly execution loops with clear ownership and decision logs
Profitability controls using ROAS + TACoS + conversion signals
Why Brands Hire Us
$20M+ managed Amazon ad spend
30+ brands scaled
500+ parent SKUs launched/optimized
7+ ROAS at scale on qualified portfolios
Best Fit Profile
We are best for established brands that already have traction and need a structured partner to scale profitably across Amazon Germany, EU marketplaces, and US expansion pathways.
How to Choose an Amazon Account Management Agency
Most selection mistakes happen because buyers compare agencies by presentation quality, not operating depth.
Due Diligence Checklist
Ask these questions directly:
What share of your work is full account management vs PPC-only?
How do you manage Seller Central and Vendor Central differently?
Which KPIs do you report weekly, and who owns decisions?
What is your escalation process for account health or suppression risk?
How do you align commercial goals with ad spend decisions?
What does onboarding look like in the first 30, 60, and 90 days?
Red Flags
Reporting with no clear action ownership
ACoS obsession without margin context
No compliance or account-health workflow
Unclear handover process if engagement ends
Ready to Scale with Structured Amazon Account Management?
If your Amazon growth depends on reactive fixes, you likely need a tighter operating system across media, listings, and account health. We help established brands move from fragmented execution to profitable, repeatable scale.
Related Resources
Amazon PPC Agency Germany
Amazon PPC Optimization Germany
Frequently Asked Questions
Kocak Consultancy
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