Sleep Engineered
Marketplace
DTC
A budget mattress seller into a premium brand · EU Wide
A budget mattress seller into a premium brand · EU Wide
2x Price Point Increase · +20% Marketplace Growth
Sleep Engineered
Marketplace
DTC
A budget mattress seller into a premium brand · EU Wide
2x Price Point Increase · +20% Marketplace Growth
A full market-entry and brand repositioning project combining strategy, localization, AI-driven content, and performance marketing.
Strategy & Positioning
We led a full market-entry and repositioning strategy to transform Scarnatti from a budget marketplace seller into a credible premium sleep brand for the German market. This included deep competitor analysis, pricing architecture, and customer insight mining to define a premium value proposition that could support a 2× price increase without hurting demand.
Milestones
Market & competitor analysis (Germany)
Premium brand positioning & pricing strategy
Customer review & demand insight mining
Strategy & Positioning
We led a full market-entry and repositioning strategy to transform Scarnatti from a budget marketplace seller into a credible premium sleep brand for the German market. This included deep competitor analysis, pricing architecture, and customer insight mining to define a premium value proposition that could support a 2× price increase without hurting demand.
Milestones
Market & competitor analysis (Germany)
Premium brand positioning & pricing strategy
Customer review & demand insight mining
Strategy & Positioning
We led a full market-entry and repositioning strategy to transform Scarnatti from a budget marketplace seller into a credible premium sleep brand for the German market. This included deep competitor analysis, pricing architecture, and customer insight mining to define a premium value proposition that could support a 2× price increase without hurting demand.
Milestones
Market & competitor analysis (Germany)
Premium brand positioning & pricing strategy
Customer review & demand insight mining
DTC Build & CRO
We designed and built a conversion-focused DTC experience aligned with premium category standards. From product pages to trust elements and promotional logic, every touchpoint was optimized to educate, reassure, and convert — creating a scalable foundation for paid traffic and long-term brand growth.
Milestones
Shopify DTC website design & build
Product page & CRO optimization
Localization for German buyers
DTC Build & CRO
We designed and built a conversion-focused DTC experience aligned with premium category standards. From product pages to trust elements and promotional logic, every touchpoint was optimized to educate, reassure, and convert — creating a scalable foundation for paid traffic and long-term brand growth.
Milestones
Shopify DTC website design & build
Product page & CRO optimization
Localization for German buyers
DTC Build & CRO
We designed and built a conversion-focused DTC experience aligned with premium category standards. From product pages to trust elements and promotional logic, every touchpoint was optimized to educate, reassure, and convert — creating a scalable foundation for paid traffic and long-term brand growth.
Milestones
Shopify DTC website design & build
Product page & CRO optimization
Localization for German buyers
AI Content & Performance
To scale efficiently, we deployed AI-driven content production and performance marketing systems across DTC and marketplaces. This allowed Scarnatti to launch with high-quality lifestyle visuals, influencer-style creatives, and optimized listings — without traditional production costs — while driving measurable growth across channels.
Milestones
AI-generated lifestyle & influencer content
Marketplace listing optimization
Performance marketing & demand generation
AI Content & Performance
To scale efficiently, we deployed AI-driven content production and performance marketing systems across DTC and marketplaces. This allowed Scarnatti to launch with high-quality lifestyle visuals, influencer-style creatives, and optimized listings — without traditional production costs — while driving measurable growth across channels.
Milestones
AI-generated lifestyle & influencer content
Marketplace listing optimization
Performance marketing & demand generation
F. Ozer, CEO of Scarnatti